Customer Acquisition
Noun · Startup & VC
Definitions
The process of attracting and converting new customers through marketing, sales, partnerships, or product-led motion. Acquisition quality matters as much as acquisition volume because bad-fit customers churn quickly.
In plain English: The work of getting new customers.
Example: "Customer acquisition slowed when the paid channels saturated."
Related Terms
- Content Marketing
- Conversion Funnel
- Conversion Rate
- Customer Journey
- Demand Generation
- Distribution Channel
- Engagement
- Enterprise Customer
- Evangelist
- Event-Driven Growth
- First Revenue
- Friction
- Go-to-Market
- Go-to-Market Strategy
- Growth Marketing
- Guerrilla Marketing
- Halo Effect
- Hockeystick
- ICP
- Intent Data
- Landing Page
- Late Stage
- Launch Strategy
- Lead Generation
- Marketing Channel
- Affiliate Marketing
- App Store Optimization
- B2B
- B2C
- Blitz Strategy
- Brand Strategy
- Business Development
- Buyer Persona
- CAC
- Co-Marketing
- Cold Outreach
- No-Brainer Deal
- Open Rate
- Opt-In
- Paid Acquisition
- Prospecting
- Quota
- Ramp Period
- Re-engagement
- Referral Program
- Reseller
- Sales Led Growth
- Sales Playbook
- Self-Serve
- Sizzle Reel
- SMB
- Social Proof
- Technical Assessment
- Technical Evaluation
- Technical Sale
- Territory
- Territory Planning
- Tipping Point
- Top of Funnel
- Traction
- Trusted Advisor
- User Acquisition
- Value Prop
- Viral Growth
- Viral Marketing
- Volume Pricing
- Webinar
- Wholesale
- Win-Back