CAC

Definitions

1. Customer acquisition cost, meaning the average cost to acquire a new customer through sales and marketing efforts. CAC is central to judging whether growth is efficient or unsustainably expensive.

   In plain English: How much it costs, on average, to win a new customer.

   Example: "Paid acquisition looked great on volume until CAC doubled."

Related Terms

• Customer Acquisition
• Distribution Channel
• Go-to-Market
• Go-to-Market Strategy
• ICP
• Intent Data
• Marketing Qualified Lead
• MQL