Distribution Channel
Noun · Startup & VC
Definitions
The route through which a product reaches customers, such as direct sales, retail, marketplaces, partners, or app stores. Startup outcomes are often constrained more by channel fit than by product quality alone.
In plain English: The path a product takes to reach customers.
Example: "The product worked, but the original distribution channel was too expensive to scale."
Related Terms
- Content Marketing
- Customer Acquisition
- Direct-to-Consumer
- DTC
- Evangelist
- Front Door
- Go-to-Market
- Go-to-Market Strategy
- Guerrilla Marketing
- ICP
- Intent Data
- Launch Strategy
- Lead Generation
- Marketing Channel
- Buyer Persona
- CAC
- Channel Partner
- Channel Sales
- No-Brainer Deal
- Open Rate
- Partner Channel
- Product Hunt
- Quota
- Ramp Period
- Reseller
- Sales Playbook
- Sizzle Reel
- Social Proof
- Technical Assessment
- Technical Evaluation
- Territory
- Territory Planning
- Viral Marketing
- Webinar
- Wholesale