Lead Generation

Definitions

1. The process of attracting and capturing potential customer interest so prospects can enter the sales pipeline. Lead generation can come from content, events, outbound, ads, partnerships, or product usage.

   In plain English: The work of creating potential customer interest and contacts.

   Example: "Lead generation improved after the company narrowed its message to one urgent problem."

Related Terms

• Customer Acquisition
• Deal Size
• Demand Generation
• Distribution Channel
• Go-to-Market
• Go-to-Market Strategy
• Marketing Qualified Lead
• MQL
• Buyer Persona
• Pipeline Value
• Prospect
• Qualified Lead
• Sales Cycle
• Sales Development
• Sales Funnel
• Sales Pipeline
• Win Rate