Sales Development

Definitions

1. The part of the sales organization focused on generating and qualifying early pipeline through outreach, follow-up, and account research. Sales development typically sits between marketing and account-executive work.

   In plain English: The sales function focused on finding and qualifying early opportunities.

   Example: "Sales development improved conversion by focusing on fewer higher-fit accounts."

Related Terms

• Deal Size
• Discovery Call
• Lead Generation
• Lead Qualification
• Cold Call
• Cold Email
• Outbound Sales
• Pipeline Value
• Prospect
• Qualified Lead
• Sales Cycle
• Sales Funnel
• Sales Pipeline
• SDR
• Win Rate