Qualified Lead

Noun · Startup & VC

Definitions

  1. A prospective customer judged likely enough to become a real opportunity based on fit, interest, timing, or need. Qualification standards vary widely, which is why 'qualified lead' can mean very different things across teams.

    In plain English: A potential customer who looks promising enough to pursue seriously.

    Example: "Traffic was up, but the team cared more about qualified leads than raw signups."

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