Qualified Lead
Noun · Startup & VC
Definitions
A prospective customer judged likely enough to become a real opportunity based on fit, interest, timing, or need. Qualification standards vary widely, which is why 'qualified lead' can mean very different things across teams.
In plain English: A potential customer who looks promising enough to pursue seriously.
Example: "Traffic was up, but the team cared more about qualified leads than raw signups."