Outbound Sales
Noun · Startup & VC
Definitions
A sales motion where the company proactively reaches out to prospective customers instead of waiting for inbound interest. Outbound sales depends heavily on targeting, messaging, and disciplined follow-up.
In plain English: Selling by proactively reaching out to potential customers.
Example: "Outbound sales worked only after they narrowed the buyer profile and tightened the messaging."