SDR

Definitions

1. Short for sales development representative, the role focused on outbound prospecting, qualification, and early pipeline creation. SDR performance often determines whether the rest of the sales motion gets enough at-bats.

   In plain English: A sales role focused on prospecting and qualifying early leads.

   Example: "The SDR team improved conversion by narrowing its target-account list."

Related Terms

• Discovery Call
• Intent Signal
• Lead Qualification
• Cold Call
• Cold Email
• Outbound Sales
• Qualified Lead
• Sales Development