VP of Sales

Definitions

1. The senior leader responsible for sales strategy, team design, quota, forecasting, and execution. A strong VP of Sales can turn founder-led selling into a repeatable revenue engine.

   In plain English: The executive leading the sales team and sales strategy.

   Example: "The board pushed for a VP of Sales once founder hustle stopped scaling as the main GTM motion."

Related Terms

• Direct Sales
• Enterprise Sales
• Field Sales
• First Revenue
• GTM
• Inside Sales
• Outbound Sales
• Sales Enablement
• Sales Motion