GTM

Definitions

1. Short for go-to-market, covering the strategy, teams, and motions used to reach customers and generate revenue. GTM appears constantly in startup operating discussions because it sits at the intersection of product and commercialization.

   In plain English: A shorthand for the company's plan and motion for reaching customers and selling.

   Example: "The product was strong, but the GTM motion was too vague to scale."

Related Terms

• Land and Expand
• Direct Sales
• Distribution Strategy
• Enterprise Sales
• Field Sales
• Go-to-Market
• Go-to-Market Strategy
• Inside Sales
• Beta Launch
• Outbound Sales
• Partnership
• Penetration Pricing
• Pricing Strategy
• Sales Enablement
• Sales Led Growth
• Sales Motion
• Up Market
• VP of Sales