Partnership

Definitions

1. A cooperative relationship between companies or organizations to create value through distribution, integration, co-selling, or other strategic alignment. In startup land, many things are called partnerships, but only some materially move the business.

   In plain English: A cooperative relationship between organizations to create mutual value.

   Example: "The integration mattered, but the distribution partnership was what actually changed pipeline volume."

Related Terms

• Distribution Strategy
• Double Down
• GTM
• Gutter Ball
• Key Metric
• Launch
• Penetration Pricing
• Pricing Strategy
• Product Launch
• Rollout