Pricing Strategy
Noun · Startup & VC
Definitions
The deliberate approach a company takes to setting and evolving prices based on value, market position, competition, and business goals. Pricing strategy is about more than numbers; it also shapes product packaging and buyer perception.
In plain English: The plan for how and why a company prices its product the way it does.
Example: "Their pricing strategy moved from simple flat plans to tiered usage once enterprise buyers arrived."