Sales Led Growth

Definitions

1. A growth model in which direct sales is the primary engine of customer acquisition and expansion rather than purely self-serve or product-led motion. It is common in higher-ACV and more complex B2B markets.

   In plain English: Growth driven mainly by a direct sales organization.

   Example: "The company embraced sales led growth once the average deal justified a heavier commercial motion."

Related Terms

• Community-Led Growth
• Customer Acquisition
• Direct Sales
• Enterprise Sales
• Field Sales
• GTM
• Inside Sales
• Business Development
• Product-Channel Fit
• Sales Enablement
• Sales Motion