Product-Channel Fit
Noun · Startup & VC
Definitions
The degree to which a product matches the economics, behavior, and expectations of a specific distribution channel. A product can be good and still fail if the chosen channel does not suit how customers discover and buy it.
In plain English: How well a product matches the channel used to reach customers.
Example: "The issue was not product-market fit alone; product-channel fit through paid search was weak."