Community-Led Growth
Noun · Startup & VC
Definitions
A growth strategy where user communities, practitioner networks, events, and peer-to-peer advocacy drive adoption, trust, and expansion. It differs from pure product-led growth by treating community participation as a core distribution engine.
In plain English: Growing a company by building a community that attracts and supports users.
Example: "Their developer forum became the heart of community-led growth long before sales scaled."