Activation Rate
Noun · Startup & VC
Definitions
The percentage of new users or accounts that complete the key actions defining successful activation, such as finishing onboarding or reaching first value. It measures whether signups turn into meaningfully engaged users.
In plain English: The share of new users who actually get started in a meaningful way.
Example: "Signup volume is fine, but activation rate is weak because most users never connect their first data source."