Engagement

Definitions

1. The depth, frequency, or quality of user interaction with a product, content, or workflow. Engagement is useful only when tied to behaviors that actually matter to retention or business value.

   In plain English: How actively and meaningfully users interact with a product.

   Example: "Time in app rose, but engagement on the core workflow still lagged."

Related Terms

• Conversion Funnel
• Conversion Rate
• Customer Acquisition
• Hockeystick
• Activation Rate
• B2C
• Beta Program
• Product Adoption
• Self-Serve
• Tipping Point
• Traction
• User Acquisition
• User Base
• User Growth
• Viral Growth