Conversion Rate
Noun · Startup & VC
Definitions
The percentage of people who take a desired action out of the total who had the chance, such as visitors who sign up or leads who become customers. It is one of the most common performance metrics in growth work.
In plain English: The share of people who actually complete the action you want.
Example: "The landing page redesign raised conversion rate without changing traffic volume."
Related Terms
- Compound Growth
- Content Marketing
- Conversion Funnel
- Customer Acquisition
- Customer Journey
- Customer Retention
- DAU
- Demand Generation
- Drop Rate
- Engagement
- Evangelist
- Event-Driven Growth
- Friction
- Frictionless
- Growth Marketing
- Growth Metric
- Growth Rate
- Guerrilla Marketing
- Halo Effect
- Hockeystick
- KPI
- Landing Page
- Late Stage
- Launch Strategy
- Linear Growth
- Market Share
- Marketing Channel
- Marketing Funnel
- Monthly Active Users
- Active Users
- Affiliate Marketing
- App Store Optimization
- B2C
- Blitz Strategy
- Brand Strategy
- Co-Marketing
- NPS
- Open Rate
- Opt-In
- Paid Acquisition
- Paid Media
- Re-engagement
- Referral Program
- Regional Expansion
- Retention Rate
- Revenue Growth
- Revenue Per User
- Self-Serve
- Sizzle Reel
- Social Proof
- Startup Metric
- Tipping Point
- Top of Funnel
- Traction
- User Acquisition
- User Growth
- Viral Coefficient
- Viral Growth
- Viral Marketing
- Webinar
- Weekly Active Users
- Win-Back