Weekly Active Users

Definitions

1. The number of users who meet an activity threshold within a weekly period. Weekly active users is the long-form expression behind the acronym WAU.

   In plain English: The number of users who actively use the product during a week.

   Example: "Weekly active users rose after the collaboration workflow became part of team planning rituals."

Related Terms

• Conversion Rate
• Customer Retention
• DAU
• Growth Metric
• Linear Growth
• MAU
• Monthly Active Users
• Active Users
• Startup Metric
• User Engagement
• WAU