WAU

Definitions

1. Weekly active users, the count of users who meet a defined activity threshold within a seven-day period. WAU is useful for products whose natural usage rhythm is more weekly than daily.

   In plain English: The number of users actively using the product in a week.

   Example: "WAU became the main engagement metric because teams used the product during weekly planning cycles."

Related Terms

• DAU
• MAU
• Monthly Active Users
• Active Users
• Power User
• User Engagement
• User Growth
• Weekly Active Users