MAU

Definitions

1. Monthly active users, the count of users who meet a defined activity threshold in a 30-day period. MAU is useful for measuring breadth of active usage, though it can hide weak depth if defined poorly.

   In plain English: The number of users who actively use the product in a month.

   Example: "MAU kept growing, but weekly frequency inside that user base was flattening."

Related Terms

• DAU
• Monthly Active Users
• Active Users
• Power User
• User Engagement
• User Growth
• WAU
• Weekly Active Users