Monthly Active Users

Definitions

1. The number of users who meet a defined activity threshold within a monthly period. Monthly active users is often the long-form expression behind the acronym MAU.

   In plain English: The number of users who actively use the product during a month.

   Example: "Monthly active users kept rising, but retention among new cohorts still needed work."

Related Terms

• Conversion Rate
• Customer Retention
• DAU
• Growth Metric
• Growth Rate
• Linear Growth
• MAU
• Active Users
• Revenue Per User
• Startup Metric
• User Engagement
• WAU
• Weekly Active Users