Customer Retention
Noun · Startup & VC
Definitions
The ability of a business to keep customers over time rather than losing them to churn. Strong customer retention is often a better sign of product-market fit than rapid top-of-funnel growth.
In plain English: How well a company keeps its customers over time.
Example: "Improving customer retention mattered more than buying more traffic."
Related Terms
- Cohort Analysis
- Compound Growth
- Conversion Rate
- Customer Churn
- Customer Health Score
- Drop Rate
- Durable Growth
- Friction
- Growth Metric
- Growth Rate
- Hockeystick
- KPI
- Linear Growth
- Market Share
- Monthly Active Users
- Active Users
- B2C
- Blitz Strategy
- Cohort
- NPS
- Open Rate
- Re-engagement
- Repeat Purchase
- Retention Rate
- Revenue Growth
- Revenue Per User
- Self-Serve
- Startup Metric
- Stickiness
- Subscription Fatigue
- Tipping Point
- Traction
- User Growth
- Viral Coefficient
- Viral Growth
- Weekly Active Users
- Win-Back