Retention Rate

Definitions

1. The percentage of users or customers who remain active or paying over a specified period. Retention rate is one of the clearest indicators of product quality and business durability.

   In plain English: The share of users or customers who stay over time.

   Example: "Retention rate mattered more than downloads once the team looked beyond launch hype."

Related Terms

• Churn Rate
• Cohort Analysis
• Conversion Rate
• Customer Churn
• Customer Health Score
• Customer Retention
• Customer Success
• Logo Churn
• Market Validation
• Repeat Purchase