Repeat Purchase

Definitions

1. An additional purchase made by an existing customer after the initial transaction. Repeat purchase behavior is a strong signal of satisfaction and business quality in commerce and subscription-adjacent models.

   In plain English: A customer buying again after the first purchase.

   Example: "The brand knew it had real product-market fit once repeat purchase rates climbed."

Related Terms

• Customer Retention
• Customer Success
• GMV
• Marketplace Model
• Point of Sale
• Re-engagement
• Retention Rate
• Stickiness
• Subscription Fatigue