Customer Success

Definitions

1. The function responsible for helping customers realize value, stay engaged, renew, and often expand over time. In subscription businesses, customer success sits at the center of retention economics.

   In plain English: The team or work focused on helping customers get value and stay.

   Example: "Customer success flagged the renewal risk before the AE even noticed usage was dropping."

Related Terms

• Churn
• Customer Churn
• Customer Success Manager
• Dollar Retention
• Expansion Revenue
• White Label
• As a Service
• Re-engagement
• Renewal Rate
• Repeat Purchase
• Retention Rate
• Revenue Churn
• Revenue Expansion
• Subscription Economy
• Subscription Fatigue
• Tenant
• Win-Back
• Privileged Account