Revenue Churn

Definitions

1. The amount of recurring revenue lost over time from customers leaving or downgrading, usually expressed as a percentage. Revenue churn can look very different from logo churn when large accounts behave differently than small ones.

   In plain English: The rate at which recurring revenue is lost from customers leaving or downgrading.

   Example: "Revenue churn stayed manageable because most losses came from very small self-serve accounts."

Related Terms

• Churn
• Customer Churn
• Customer Success
• Dollar Retention
• Expansion Revenue
• Gross Retention
• MRR
• Net Retention
• Net Revenue Retention
• NRR
• Recurring Revenue
• Renewal Rate
• Seat-Based Pricing
• Subscription Revenue