Net Retention

Definitions

1. A measure of how much revenue from an existing customer base is retained over time after accounting for churn, contraction, and expansion. Net retention above 100 percent means the base is growing without needing new logos.

   In plain English: How much recurring revenue from existing customers is kept after both losses and upgrades are included.

   Example: "Net retention became the headline metric once the company entered multi-product expansion mode."

Related Terms

• ARR
• Customer Lifetime Value
• Dollar Retention
• Expansion Revenue
• Gross Retention
• Logo Churn
• Negative Churn
• Annual Contract Value
• Net Revenue Retention
• NRR
• Revenue Churn