Negative Churn
Noun · Startup & VC
Definitions
A situation where expansion revenue from existing customers exceeds the revenue lost from churn and contraction, causing recurring revenue from a cohort to grow over time. It is a powerful signal of product value in SaaS.
In plain English: When existing customers grow enough to more than offset customers who leave.
Example: "The business had negative churn because seat expansion outweighed logo losses."