NRR

Definitions

1. Short for net revenue retention, the percentage of recurring revenue kept from an existing customer base after churn, contraction, and expansion. It is one of the most important metrics in mature SaaS businesses.

   In plain English: A shorthand for how recurring revenue from existing customers changes over time.

   Example: "NRR slipped below target after downgrades increased in the mid-market segment."

Related Terms

• ARR
• Customer Lifetime Value
• Dollar Retention
• Expansion Revenue
• Gross Retention
• Logo Churn
• Negative Churn
• Net Retention
• Net Revenue Retention
• Revenue Churn