Logo Churn

Definitions

1. The rate at which customer accounts or logos are lost over time, regardless of how much revenue each account represented. It differs from revenue churn, which weights losses by contract value.

   In plain English: The rate at which customer accounts are lost.

   Example: "Logo churn looked ugly in SMB, even though enterprise expansion kept revenue strong."

Related Terms

• Churn
• Churn Rate
• Customer Churn
• Deferred Revenue
• Dollar Retention
• Gross Retention
• Negative Churn
• Net Retention
• NRR
• Retention Rate