Dollar Retention
Noun · Startup & VC
Definitions
A revenue retention metric showing how recurring revenue from a customer cohort changes over time after accounting for churn, contraction, and sometimes expansion. It is a stronger business signal than customer counts alone.
In plain English: A measure of how much revenue from existing customers is kept over time.
Example: "Dollar retention stayed above 120 percent because expansions offset most churn."
Related Terms
- ARR
- Churn Rate
- Customer Health Score
- Customer Lifetime Value
- Customer Success
- Deferred Revenue
- Expansion Revenue
- Gross Retention
- Logo Churn
- LTV
- Monthly Recurring Revenue
- Negative Churn
- Annual Contract Value
- Annual Recurring Revenue
- CLV
- Net MRR
- Net New ARR
- Net Retention
- Net Revenue Retention
- NRR
- Renewal Rate
- Revenue Churn
- Seat-Based Pricing