Net MRR

Definitions

1. Monthly recurring revenue after accounting for expansion, contraction, and churn effects, rather than just the starting base. Teams use net MRR to understand whether the recurring revenue engine is truly compounding or leaking.

   In plain English: Recurring monthly revenue after gains and losses from existing customers are included.

   Example: "Net MRR looked healthier than logo counts because bigger accounts kept expanding."

Related Terms

• ARR
• ARR
• Dollar Retention
• Gross Merchandise Volume
• Gross Retention
• Monthly Recurring Revenue
• MRR
• Annual Contract Value
• Annual Recurring Revenue
• ARR Growth Rate
• Net New ARR
• Regression to the Mean
• Revenue Run Rate
• Rule of 40