Gross Merchandise Volume

Definitions

1. The total value of goods or transactions sold through a marketplace or commerce platform before refunds, discounts, and take-rate adjustments as defined by the company. It is commonly shortened to GMV.

   In plain English: The total value of goods sold through a platform before the platform's share is separated out.

   Example: "Gross merchandise volume grew fast, but the company's actual retained revenue was much smaller."

Related Terms

• Customer Health Score
• GMV
• Monthly Recurring Revenue
• Annual Recurring Revenue
• ARR Growth Rate
• Basis Point
• Net MRR
• Omnichannel
• Regression to the Mean
• Supply Side