Supply Side
Noun · Startup & VC
Definitions
The side of a market that provides goods, labor, inventory, or capacity, as opposed to the demand side that consumes it. In marketplace startups, supply-side quality and density often determine whether the business works at all.
In plain English: The side of the market that provides the product, service, or capacity.
Example: "Demand was easy to buy, but the real bottleneck sat on the supply side."