Omnichannel

Definitions

1. Describing a customer experience designed to work consistently across multiple channels such as web, mobile, retail, support, and email. True omnichannel strategy coordinates data and workflow across those surfaces rather than managing each one separately.

   In plain English: Working consistently across multiple customer channels.

   Example: "The retailer needed an omnichannel returns flow, not four disconnected channel-specific policies."

Related Terms

• GMV
• Gross Merchandise Volume
• Indirect Sales
• IVR
• Marketing Mix
• Marketplace Model
• Net Promoter Score
• NPS
• Point of Sale