Revenue Run Rate
Noun · Startup & VC
Definitions
An annualized or periodic projection based on current revenue performance, used as a shorthand estimate of what revenue would look like if the present pace continued. Run-rate figures are simple but can be misleading when seasonality or growth shifts are strong.
In plain English: A projected revenue level based on the current pace continuing.
Example: "The company touted a forty-million revenue run rate even though enterprise renewals were lumpy."