Bookings

Definitions

1. The total value of signed customer contracts or committed sales in a period, regardless of when the revenue will be recognized. Bookings matter because they indicate demand before accounting catches up.

   In plain English: The value of deals customers have committed to buy.

   Example: "Quarterly bookings looked strong even though recognized revenue lagged behind."

Related Terms

• Contract Value
• Cross-Sell
• Forward Revenue
• Key Account
• Committed Revenue
• Pipeline Coverage
• Revenue Run Rate
• Total Contract Value
• Upsell
• Weighted Pipeline