Total Contract Value

Definitions

1. The full value of a customer contract across its entire term, including recurring and one-time components as defined by the company. Total contract value is broader than annualized measures like ACV.

   In plain English: The total value of a contract over its full length.

   Example: "The deal had a high total contract value, but much of it was implementation work and multi-year timing."

Related Terms

• Contract Value
• Cross-Sell
• Deal Size
• Direct Sales
• Key Account
• Letter of Intent
• Bookings
• Committed Revenue
• Upsell