Cross-Sell
Verb · Startup & VC
Definitions
To sell additional related products or features to an existing customer beyond their initial purchase. Cross-selling is a common expansion strategy in multi-product companies.
In plain English: Sell a related additional product to an existing customer.
Example: "The account team used support demand as an opening to cross-sell compliance features."
Related Terms
- Contract Value
- Deal Size
- Direct Sales
- Enterprise Customer
- First Revenue
- Franchise Model
- Key Account
- Mid-Market
- Agency Model
- Annual Contract Value
- B2B
- Bookings
- Cold Outreach
- No-Brainer Deal
- One-Time Revenue
- Pre-Revenue
- Prospecting
- Quota
- Ramp Period
- Reseller
- Sales Playbook
- SMB
- Technical Assessment
- Technical Evaluation
- Technical Sale
- Territory
- Territory Planning
- Top Line
- Total Contract Value
- Trusted Advisor
- Upsell
- Value Prop
- Volume Pricing
- Wholesale