SMB

Definitions

1. Short for small and medium-sized business, a broad commercial segment between solo operators and large enterprises. SMB products usually need lower pricing, simpler onboarding, and lighter support than enterprise offerings.

   In plain English: A shorthand for small and medium-sized businesses.

   Example: "The startup shifted upmarket after realizing its SMB churn was too high."

Related Terms

• Competitive Analysis
• Competitive Landscape
• Cross-Sell
• Customer Acquisition
• Deal Size
• Direct Sales
• Discovery Call
• B2B
• SME