Direct Sales
Noun · Startup & VC
Definitions
A go-to-market model where the company sells to customers through its own sales team instead of relying mainly on partners or self-serve channels. It is common for larger contracts and more complex buying motions.
In plain English: Selling to customers using your own sales team.
Example: "The product started self-serve, then layered on direct sales for larger enterprise accounts."
Related Terms
- Contract Value
- Cross-Sell
- Deal Size
- Enterprise Sales
- Field Sales
- GTM
- Inside Sales
- Key Account
- Launch Strategy
- Agency Model
- Beta Launch
- Cold Outreach
- No-Brainer Deal
- One-Time Revenue
- Outbound Sales
- Pre-Revenue
- Prospecting
- Quota
- Ramp Period
- Sales Enablement
- Sales Led Growth
- Sales Motion
- Sales Playbook
- SMB
- Target Market
- Technical Assessment
- Technical Evaluation
- Territory
- Territory Planning
- Top Line
- Total Contract Value
- Trusted Advisor
- Upsell
- VP of Sales