Trusted Advisor

Definitions

1. A person or company viewed by the customer as credible and aligned enough to influence important decisions, not just transact. In B2B startups, becoming a trusted advisor can be more valuable than closing a single deal quickly.

   In plain English: Someone a customer trusts enough to rely on for meaningful guidance.

   Example: "The best account reps acted like trusted advisors instead of aggressive quota chasers."

Related Terms

• Cross-Sell
• Customer Acquisition
• Deal Size
• Digital Transformation
• Direct Sales
• Field Sales
• High-Touch Sales
• Co-Selling
• White Glove