High-Touch Sales

Definitions

1. A sales approach involving significant human interaction, customization, and relationship management rather than low-touch self-serve conversion. It is typical for expensive, complex, or high-risk purchases.

   In plain English: A sales process with a lot of direct human involvement and support.

   Example: "The product sold through high-touch sales because each deployment required legal and security review."

Related Terms

• Contract Value
• CRM
• Customer Advisory Board
• Enterprise Sales
• Field Sales
• Framework Agreement
• Lead Scoring
• Low-Touch Sales
• Co-Selling
• Revenue Operations
• RevOps
• Trusted Advisor
• White Glove