Customer Advisory Board

Definitions

1. A selected group of customers who meet with the company regularly to provide feedback on roadmap, positioning, and market needs. Strong customer advisory boards offer strategic signal, not just praise.

   In plain English: A group of customers invited to advise the company on product direction.

   Example: "The enterprise roadmap changed after the customer advisory board pushed hard on auditability."

Related Terms

• Customer Segmentation
• Field Sales
• Framework Agreement
• High-Touch Sales
• Horizontal SaaS
• ICP
• Ideal Customer Profile
• Install Base
• Lifetime Revenue
• Anchor Tenant
• Quarterly Business Review
• Single Tenant
• White Glove