Lifetime Revenue

Definitions

1. The total revenue generated by a customer or cohort across the entire relationship. It is related to lifetime value but typically focuses on topline revenue rather than profit or adjusted economics.

   In plain English: The total revenue a customer generates over the full relationship.

   Example: "Enterprise accounts had much higher lifetime revenue despite slower initial conversion."

Related Terms

• Contract Value
• Customer Advisory Board
• Customer Expansion
• Customer Lifetime Value
• Customer Segmentation
• Expansion Revenue
• Install Base
• LTV
• CLV
• Quarterly Business Review