Customer Expansion

Definitions

1. Growth in revenue or usage from existing customers through seat increases, added products, higher tiers, or larger deployment scope. For many SaaS companies, expansion is as important as winning new logos.

   In plain English: Growing revenue from customers you already have.

   Example: "The company hit targets mainly through customer expansion, not new account growth."

Related Terms

• Scalability
• Community-Led Growth
• Compound Growth
• Customer Success Manager
• Forward Revenue
• Growth Rate
• Key Account
• Lifetime Revenue
• Market Penetration
• Multivariate Testing
• Activation Rate
• Committed Revenue
• Net New ARR
• Product-Channel Fit
• Quarterly Business Review
• Revenue Expansion
• Under-Monetized
• Privileged Account