Market Penetration
Noun · Startup & VC
Definitions
The extent to which a product has been adopted within its target market, often measured as a share of customers, households, or businesses in that segment. It is useful for understanding how much room remains to grow in the core market.
In plain English: How much of the target market a product has already reached.
Example: "Market penetration was still low enough that the team stayed focused on the existing segment."