Forward Revenue

Noun · Startup & VC

Definitions

  1. Expected future revenue over an upcoming period, often used in planning or valuation multiples rather than historical reporting. Forward revenue matters most when markets price businesses on what they are becoming, not only what they are now.

    In plain English: Revenue expected in the future rather than already earned historically.

    Example: "Investors framed the multiple on forward revenue because the current base was still small."

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