Key Account

Definitions

1. A strategically important customer account that represents significant revenue, influence, or future expansion potential. Key accounts often receive more tailored support and executive attention than ordinary customers.

   In plain English: A very important customer account.

   Example: "The outage response prioritized key accounts whose renewals were already in progress."

Related Terms

• Contract Value
• Cross-Sell
• Customer Expansion
• Customer Success Manager
• Deal Size
• Direct Sales
• Enterprise Customer
• Bookings
• Total Contract Value
• Upsell